The supply chain behind the bet.
A single wager passes through a platform, a game supplier, a payment provider and often an affiliate — each taking a margin. This is how the money and the technology actually move. Neutral, non-promotional industry education. 18+.Follow the money and one fact organises the whole picture: every layer in the chain is paid from the same pool — gross gaming revenue, which is simply players’ losses. These concepts map who does what, who gets paid how, and where the regulatory duties sit — without recommending anyone.
The value chain
Game Suppliers & Content Aggregation
The game on your screen was built by a studio, resold by an aggregator and cleared by a lab — and each layer takes a slice of what you lose.
Open →The Platform & Aggregator Model
Behind most gambling brands sits rented infrastructure, and every layer of it takes a margin before the operator sees a penny.
Open →The tech stack
Data & the Real-Time Odds Feed
Most sportsbooks don't price their own matches — they rent a low-latency odds feed, mark it up on their trading platform, and run the very data that sharpens their edge through the systems meant to catch harmful play and dirty money.
Open →The RGS & Integration Stack
When you spin, the operator's website is mostly a shell — the game itself is running on a supplier's server somewhere else entirely.
Open →The economics
B2B Economics: GGR, NGR & the Metrics
Handle, GGR, hold, NGR, LTV — five words for one thing: how much players lose, measured, forecast and shared out.
Open →The Payments Stack
Every deposit and withdrawal is a metered relay through paid intermediaries — banks, gateways and PSPs — each taking a slice before the money lands.
Open →Education, not endorsement. 7 concepts explaining the supply side, plain-language and neutral. iGamer is independent and non-promotional — nothing here recommends any operator, platform, supplier or affiliate, and every layer described is ultimately funded by player losses. 18+.