Australia
No online-gambling advertising is allowed during live sport from 5 minutes before to 5 minutes after play (and during play) between 5am and 8:30pm on TV, radio and streaming (since 2018). From 2023 seven rotating harm-reduction taglines are mandatory, and credit-card online betting was banned in June 2024.
Defining rule
Whistle-to-whistle ban on live-sport betting ads (5 min before/during/after, 05:00–20:30) + rotating mandatory taglines + credit-card betting ban
Key facts
StatusPermitted with restrictions
RegulatorACMA (Australian Communications and Media Authority)
Required RG messageSeven rotating mandatory taglines (since Mar 2023) replaced 'Gamble Responsibly' — e.g. 'Chances are you're about to lose', 'What's gambling really costing you?' + National Gambling Helpline 1800 858 858
Live-sport ad ban5 min before to 5 min after play, and during play, 05:00–20:30 (broadcast + online, since 2018)Racing and lotteries exempt
Mandatory taglinesSeven rotating responsible-gambling messages required from 30 Mar 2023Replaced 'Gamble Responsibly'
Credit-card banOnline-betting with credit cards/credit banned; in force from June 2024Penalties up to ~A$234,750
HelplineNational Gambling Helpline 1800 858 858 must feature in ads
Sources
Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Australia with the regulator and qualified counsel before running anything.