Belgium
One of Europe's strictest regimes: bans TV, radio, print, outdoor, cinema and most online gambling ads from 1 July 2023, with stadium advertising banned from 1 January 2025 and all sports sponsorship from 1 January 2028.
Defining rule
Royal Decree of 27 Feb 2023: near-total ban on gambling advertising from 1 July 2023
Key facts
StatusNear-total ban
RegulatorKansspelcommissie / Gaming Commission (Commission des jeux de hasard)
Required RG messageVery limited permitted messaging (operator's own website + search results); 18+ (21+ for casino/online games)
Legal basisRoyal Decree of 27 February 2023, effective 1 July 2023
Stadium advertisingBanned from 1 January 2025
Sports sponsorshipAll shirt/jersey and sports sponsorship banned from 1 January 2028Transition period
Narrow exceptionsOperator's own website and search-engine results for players actively seeking legal operators
Sources
Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Belgium with the regulator and qualified counsel before running anything.