Brazil

Total ad banSPA/MF — Secretaria de Prêmios e Apostas, Ministry of Finance; the advertising ban is enforced by the consumer-protection system (SNDC) and the Ministry of Justice (Provisional Measure 1.394, arts. 18-22)verified 2026-08-03Current · 81%

Brazil legalised fixed-odds betting with Law 13,756/2018 and regulated it, extending it to online casino games, under Law 14,790/2023. From 1 January 2025 only SPA/MF-licensed operators on .bet.br domains could operate and advertise, and ordinances restricted ads appealing to minors and mandated standardised warning messages. Provisional Measure 1.394 (in force 25 September 2026) replaced this with a ban on all advertising, marketing and sponsorship of fixed-odds betting in any medium (art. 16); content published before the measure that carries betting ads only incidentally is outside the ban (art. 17). The measure lapses unless Congress converts it into law (first deadline 23 November 2026).

Defining rule

All advertising, marketing and sponsorship of fixed-odds betting banned in any medium from 25 Sep 2026 (Provisional Measure 1.394, art. 16); existing material to be removed within 10 days; breaches count as abusive advertising under the Consumer Code

Key facts

StatusTotal ad ban

RegulatorSPA/MF — Secretaria de Prêmios e Apostas, Ministry of Finance; the advertising ban is enforced by the consumer-protection system (SNDC) and the Ministry of Justice (Provisional Measure 1.394, arts. 18-22)

Required RG messageN/A — all fixed-odds betting advertising is banned from 25 Sep 2026 (Provisional Measure 1.394, art. 16); from 17 July 2026 until then, standardised warnings such as 'Apostar pode causar dependência' / 'Aposta não é investimento' had to cover ≥10% of the ad

LicensingOnly SPA/MF-authorised operators (on .bet.br domains) could advertise/operate from 1 Jan 2025all authorisations end 30 days after MP 1.394 of 25 Sep 2026

MinorsAds may not target or appeal to minors, or be placed where under-18s are the majority audienceNo use of child-appealing elements or youth cultural tie-ins

Warning messagesStandardised warnings had to cover ≥10% of the ad (SPA/MF Ordinance 1,964/2026, in force 17 Jul 2026)superseded by the total ad ban under MP 1.394 from 25 Sep 2026

Legal basisProvisional Measure 1.394/2026, arts. 16-22 (ban); previously Law No. 14,790/2023lapses unless Congress converts it into law (first deadline 23 Nov 2026)

Sources

ICLG — Gambling Laws and Regulations Report 2026: Braziliclg.com

Vixio — How Brazil's new gambling advertising restrictions will impact operators (Wayback Machine archive, 8 Apr 2026)web.archive.org

Medida Provisória nº 1.394, de 25 de setembro de 2026 (Planalto): nationwide ban on fixed-odds betting and its advertising, arts. 16-22planalto.gov.br

Ministério da Fazenda / SPA - betting advertising requirements expanded, Portaria SPA/MF nº 1.964/2026 (13 Jul 2026)gov.br

Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Brazil with the regulator and qualified counsel before running anything.

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