Brazil
Brazil legalised fixed-odds betting and online casino under Law 14,790/2023. From 1 January 2025 only SPA/MF-licensed operators on .bet.br domains may operate and advertise; ordinances restrict ads appealing to minors and mandate standardised warning messages.
Defining rule
Regulated 'Bets' market (Law 14,790/2023) live since 1 Jan 2025: only licensed .bet.br operators may advertise; no targeting/appeal to minors; mandatory warnings
Key facts
StatusPermitted with restrictions
RegulatorSPA/MF — Secretaria de Prêmios e Apostas, Ministry of Finance ('Bets' regime)
Required RG messageStandardised warnings e.g. 'Apostar pode causar dependência' / 'Aposta não é investimento' (covering ≥10% of the ad) + 18+
LicensingOnly SPA/MF-authorised operators (on .bet.br domains) may advertise/operate from 1 Jan 2025Applications via SIGAP
MinorsAds may not target or appeal to minors, or be placed where under-18s are the majority audienceNo use of child-appealing elements or youth cultural tie-ins
Warning messagesStandardised warnings must cover ≥10% of the ad (SPA/MF Ordinance 1,964/2026, effective 3 Jul 2026)
Legal basisLaw No. 14,790/2023 (fixed-odds betting & online gaming)
Sources
Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Brazil with the regulator and qualified counsel before running anything.