Italy
Decree Law no. 87/2018 ('Decreto Dignità') banned all forms of gambling advertising from 14 July 2018 and gambling sponsorship (mainly sport) from 1 January 2019 — one of the world's strictest regimes.
Defining rule
Blanket ban on all gambling advertising, sponsorship and promotion (Dignity Decree, Art. 9)
Key facts
StatusTotal ad ban
RegulatorAGCOM (communications authority) + ADM (Customs & Monopolies Agency)
Required RG messageN/A — advertising is prohibited (only narrow factual/logo exceptions clarified by AGCOM)
Legal basisDecree Law no. 87 of 12 July 2018, Article 9
Effective datesAd ban from 14 Jul 2018; sponsorship ban from 1 Jan 2019
PenaltyUp to 20% of the value of the ad/sponsorship deal, minimum €50,000
ScopeAny medium — TV, radio, press, billboards, internet, social media, incl. indirect advertisingAGCOM 2019 guidelines clarified narrow factual exceptions
Sources
Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Italy with the regulator and qualified counsel before running anything.