Netherlands
Since 1 July 2023 all publicly-visible ('untargeted') gambling advertising — TV, radio, print, billboards, public spaces — is banned. Targeted online/direct ads are permitted only under strict conditions that exclude under-24s and problem gamblers.
Defining rule
Ban on untargeted advertising since 1 July 2023; sponsorship of programmes/events and sport phased out
Key facts
StatusHeavily restricted
RegulatorKansspelautoriteit (KSA)
Required RG message'Wat kost gokken jou? Stop op tijd. 18+' (What does gambling cost you? Stop in time.)
Untargeted ad banIn force since 1 July 2023 (Besluit ongerichte reclame kansspelen)
Sponsorship phase-outTV/event sponsorship ended 1 Jul 2024; sports (shirts/clubs) sponsorship ended 1 Jul 2025
TargetingOnline/direct ads must not reach under-24s or problem gamblers; role models/influencers must be 25+
Mandatory slogan'Wat kost gokken jou? Stop op tijd. 18+'Required on all permitted ads
Sources
Not legal advice. Gambling-advertising law changes quickly and penalties can be severe — confirm the current position in Netherlands with the regulator and qualified counsel before running anything.