Bonus Ratio

Bonus cost expressed as a percentage of revenue, showing how much of the top line is spent on promotions.

Definition

Bonus ratio divides total bonus cost by a revenue base — commonly gross gaming revenue or net gaming revenue — to show promotional intensity. It is a headline efficiency metric: a rising ratio means the operator is buying revenue with more generous offers, which may lift volume but compresses margin. Finance and CRM teams track it to keep promotional spend disciplined and to compare campaigns. Because bonus cost is a large part of the step from GGR down to NGR, the bonus ratio directly explains much of the gap between the two figures.

Worked example

If an operator books 5,000,000 EUR in GGR and spends 1,000,000 EUR on bonuses, the bonus ratio is 20%, a major part of the step down from GGR to NGR.

Why it matters

For a learner, it explains why headline revenue and net revenue diverge. For a professional, it is a promotional-discipline KPI that ties campaign generosity directly to margin.

Related

Note: Operators calculate bonus ratio against different bases (GGR vs NGR) and include different cost items, so reported percentages are not directly comparable.