One idea, made clear.
Short, cited essays that turn a single opaque mechanism — an RTP, a tax rate, a lobby — into something you can actually read.Why a “97% RTP” slot still costs you money
RTP is the number the marketing shows you. The house edge is the one that decides your night.
Read →02Data essayHeadline tax rates lie: why the base beats the rate
A 15% tax can hurt an operator more than a 40% one. What is taxed matters more than the number.
Read →03Data essayGambling ad rules only move one way
A decade ago gambling ads were everywhere. Now market after market restricts or bans them — and in mature markets, almost none loosen. The direction of travel is one-way, and it quietly reshapes how operators reach you.
Read →04Data essaySelf-exclusion is only as wide as the licence behind it
Every national self-exclusion scheme blocks every licensed operator at once — that is the easy part. Where they differ is how far the block reaches and how hard it is to undo. And every one of them stops at the same edge: the licence.
Read →05Data essayHow a game earns its keep
Every title in the lobby is quietly on trial. Here is the arithmetic that decides which games survive — and which vanish.
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