GGR (Gross Gaming Revenue) vs Hold
What each means, how they relate, and when to use which.GGR is the amount the operator wins; hold is that amount as a percentage of handle. In other words hold equals GGR divided by total wagers. GGR is money, hold is the ratio that tells you how efficiently the handle converted into revenue.
GGR is the money an operator keeps from bets after paying out winnings — total stakes minus total winnings paid to players.
Use it when Use GGR for the gross revenue amount.
Full definition of GGR (Gross Gaming Revenue) →Hold is the share of the money players wager that the operator actually keeps as revenue over a period of time.
Use it when Use hold for that revenue expressed as a share of everything wagered.
Full definition of Hold →The key distinction
- GGR is an absolute amount; hold is a percentage.
- Hold equals GGR divided by handle.
- Two operators with the same GGR can have very different hold if their handle differs.
Common questions
What's the difference between GGR (Gross Gaming Revenue) and Hold?
GGR is the amount the operator wins; hold is that amount as a percentage of handle. In other words hold equals GGR divided by total wagers. GGR is money, hold is the ratio that tells you how efficiently the handle converted into revenue.
What is GGR (Gross Gaming Revenue)?
GGR is the money an operator keeps from bets after paying out winnings — total stakes minus total winnings paid to players.
What is Hold?
Hold is the share of the money players wager that the operator actually keeps as revenue over a period of time.
More term comparisons
Understanding, not advice. This explains how two terms differ so you can read the industry clearly. Nothing here treats gambling as a way to make money; the maths favours the house. 18+.