Fair Share

Fair share compares how much of a portfolio a supplier or title takes up against how much of the revenue it generates, showing whether it earns its footprint.

Definition

Fair share, often expressed as a fair-share index, sets a supplier's or title's share of the portfolio — measured by unit count, theme count, or floor space — against its share of revenue or theoretical win over the same period. It is calculated by dividing share of revenue by share of footprint, so an index near 1.0 means the games earn revenue in proportion to the space they occupy, above 1.0 means they over-index (earning more than their footprint), and below 1.0 means they under-index. It is a relative, portfolio-level measure rather than an absolute one: unlike hold or RTP, which describe a single game's own economics, fair share only has meaning against the pool it is compared with. Because the footprint denominator may be physical units, cabinet positions, or the number of distinct themes, two fair-share figures are only comparable when they rest on the same basis.

Worked example

Suppose a studio supplies 100 of a casino's 1,000 slot titles — a 10% share of the portfolio by theme count. Over the quarter those titles produce £150,000 of a total £1,000,000 in theoretical win, a 15% revenue share. Their fair-share index is 15% ÷ 10% = 1.5, so the studio earns half again more revenue than its footprint would imply and is pulling well above its weight. A rival studio holding the same 10% of titles but generating only 6% of theoretical win would score 0.6, a signal to review or cull its weaker themes.

Why it matters

Fair share is how operators decide which suppliers and themes deserve more floor space or promotional slots and which are dead weight, so it directly shapes what games get distributed and stay live. For studios and aggregators it is the scoreboard behind placement negotiations and revenue-share terms, since a title that under-indexes on its footprint is a prime candidate for removal. Analysts and journalists should read it as a relative benchmark: a low index reflects performance against a specific peer set and period, not an absolute verdict on a game.

Further reading

Authoritative references for business & metrics — regulators, standards bodies and primary sources. Independent, not affiliated.

• UK Gambling Commission — Industry statisticsgamblingcommission.gov.uk
• Nevada Gaming Control Board — Gaming Revenue Informationgaming.nv.gov
• European Gaming and Betting Association (EGBA) — EU marketegba.eu

Note: Usage varies by market: the footprint basis (physical units, cabinet positions, or distinct themes) and the revenue basis (theoretical win versus actual GGR) both differ between operators, so fair-share figures are only comparable when computed the same way.