CPA (Cost Per Acquisition)CPA is the marketing cost of turning one new person into a paying customer — the total acquisition spend divided by the number of new depositors it produced.core
Hybrid DealAn affiliate payment deal that combines a one-off fee for each new depositing player with an ongoing cut of the revenue those players later generate.core
Negative CarryoverA clause in a revenue-share affiliate deal that rolls a negative monthly result (when referred players win more than they lose) forward into the next month, so the affiliate must clear that deficit before earning commission again.advanced
PostbackA postback is a behind-the-scenes message sent from the operator's servers to an affiliate tracking system to report that a tracked action — such as a registration or first deposit — has happened.advanced
Revenue ShareA commission model in which an affiliate is paid an ongoing percentage of the net revenue generated by the players they refer to an operator.core
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