| 🇦🇺 Australia | Permitted, restricted | ACMA (Australian Communications and Media Authority) | Whistle-to-whistle ban on live-sport betting ads (5 min before/during/after, 05:00–20:30) + rotating mandatory taglines + credit-card betting ban |
| 🇬🇧 United Kingdom | Permitted, restricted | ASA / CAP & BCAP (advertising co-regulation) + Gambling Commission | 'Strong appeal' content test (must not strongly appeal to under-18s) + whistle-to-whistle TV ban on live sport |
| 🇺🇸 United States | Permitted, restricted | State gaming regulators (per state) + AGA voluntary Responsible Marketing Code (industry self-regulation) | State-by-state rules; industry self-regulation (AGA code): 21+ only, no 'risk-free' language, responsible-gaming messaging, no college/campus advertising |
| 🇩🇪 Germany | Heavily restricted | GGL (Gemeinsame Glücksspielbehörde der Länder — joint state gambling authority) | GlüStV 2021: TV/radio/internet ad blackout 06:00–21:00 for online slots/poker/casino; no ads during the live sports event being bet on; no active-athlete endorsers |
| 🇳🇱 Netherlands | Heavily restricted | Kansspelautoriteit (KSA) | Ban on untargeted advertising since 1 July 2023; sponsorship of programmes/events and sport phased out |
| 🇪🇸 Spain | Heavily restricted | DGOJ (Dirección General de Ordenación del Juego), Ministry of Social Rights, Consumer Affairs & Agenda 2030 | Royal Decree 958/2020: TV/radio/video ads only 01:00–05:00, no welcome bonuses to new customers, no celebrities/influencers, no sports-shirt sponsorship |
| 🇧🇪 Belgium | Near-total ban | Kansspelcommissie / Gaming Commission (Commission des jeux de hasard) | Royal Decree of 27 Feb 2023: near-total ban on gambling advertising from 1 July 2023 |
| 🇧🇷 Brazil | Total ad ban | SPA/MF — Secretaria de Prêmios e Apostas, Ministry of Finance; the advertising ban is enforced by the consumer-protection system (SNDC) and the Ministry of Justice (Provisional Measure 1.394, arts. 18-22) | All advertising, marketing and sponsorship of fixed-odds betting banned in any medium from 25 Sep 2026 (Provisional Measure 1.394, art. 16); existing material to be removed within 10 days; breaches count as abusive advertising under the Consumer Code |
| 🇮🇹 Italy | Total ad ban | AGCOM (communications authority) + ADM (Customs & Monopolies Agency) | Blanket ban on all gambling advertising, sponsorship and promotion (Dignity Decree, Art. 9) |