Living data

Where gambling ads are being pushed back

Every tracked market by how hard it restricts gambling advertising — from a content test to a total ban.

as of 2026-08-03next review 2027-01-30

9markets tracked

2total or near-total ban of 9

3heavily restricted

4permitted, restricted

Permitted, restricted 4Heavily restricted 3Near-total ban 1Total ad ban 1

		Regulator	Key rule
Australia	Permitted, restricted	ACMA (Australian Communications and Media Authority)	Whistle-to-whistle ban on live-sport betting ads (5 min before/during/after, 05:00–20:30) + rotating mandatory taglines + credit-card betting ban
Brazil	Permitted, restricted	SPA/MF — Secretaria de Prêmios e Apostas, Ministry of Finance ('Bets' regime)	Regulated 'Bets' market (Law 14,790/2023) live since 1 Jan 2025: only licensed .bet.br operators may advertise; no targeting/appeal to minors; mandatory warnings
United Kingdom	Permitted, restricted	ASA / CAP & BCAP (advertising co-regulation) + Gambling Commission	'Strong appeal' content test (must not strongly appeal to under-18s) + whistle-to-whistle TV ban on live sport
United States	Permitted, restricted	State gaming regulators (per state) + AGA voluntary Responsible Marketing Code (industry self-regulation)	State-by-state rules; industry self-regulation (AGA code): 21+ only, no 'risk-free' language, responsible-gaming messaging, no college/campus advertising
Germany	Heavily restricted	GGL (Gemeinsame Glücksspielbehörde der Länder — joint state gambling authority)	GlüStV 2021: TV/radio/internet ad blackout 06:00–21:00 for online slots/poker/casino; no ads during the live sports event being bet on; no active-athlete endorsers
Netherlands	Heavily restricted	Kansspelautoriteit (KSA)	Ban on untargeted advertising since 1 July 2023; sponsorship of programmes/events and sport phased out
Spain	Heavily restricted	DGOJ (Dirección General de Ordenación del Juego), Ministry of Social Rights, Consumer Affairs & Agenda 2030	Royal Decree 958/2020: TV/radio/video ads only 01:00–05:00, no welcome bonuses to new customers, no celebrities/influencers, no sports-shirt sponsorship
Belgium	Near-total ban	Kansspelcommissie / Gaming Commission (Commission des jeux de hasard)	Royal Decree of 27 Feb 2023: near-total ban on gambling advertising from 1 July 2023
Italy	Total ad ban	AGCOM (communications authority) + ADM (Customs & Monopolies Agency)	Blanket ban on all gambling advertising, sponsorship and promotion (Dignity Decree, Art. 9)

How to read this

Advertising-restriction status of every tracked market. Every row links to its jurisdiction profile, where the primary sources and the next-review date live — this table is a view of that maintained data, kept current, not a separate claim. See what has moved recently in The Ledger.

Responsible Gambling Marketing Consent / Opt-in Brand vs Performance Marketing ✎ Gambling ad rules only move one way all advertising rules

Reference, kept current. Figures are our editorial reading of primary sources, dated and re-verified on a fixed cadence. Always confirm against the primary regulator before relying on it. 18+.

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